Published on: June 19th, 2015
The team at Brainstorm are capitalising on the frenzy surrounding the release of Jurassic World, pushing all their pre-historic products.
The increasingly popular Aqua Dragons range has been continuously expanded and the addition of the Aqua Dragons Jurassic Eggspedition and Eggspress proved particularly timely as retailers are able to complement their licensed offering with a wide range of dinosaur related products. As well as Aqua Dragons, Brainstorm’s T-Rex Projector and Room Guard and the Astro Dino Torch have seen a surge in demand.
This demand has in part been driven by consumers following a TV ad campaign as well integrated PR activity across traditional and social media channels.
Nick Saunders, sales director at Brainstorm, commented: “It would be remiss of us and other toy companies with dinosaur products not to capitalise on one of the biggest movie releases of all time. Our dinosaur related products are always extremely popular but children and adults can’t help but be taken along on the Jurassic Park wave and so kids, and their parents, are clamouring for all things prehistoric.”
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To link to the original article in the Toyworld magazine online please click here.