Toy Industry Press writes article on Amy Holden and the Aqua Dragons Best New Toy of the Year Award


Here is a copy of an article published about us this week during the Spielwarenmesse ToyFair in Nuremberg 2013.


Australian Aqua Dragons wins top award at International Toy Fair

Amy Holden, World Alive
01 Feb 2013

Australian product developer and Worlds Alive founder Amy Holden's latest release, Aqua Dragons, has won a Best New Toy award in the Hobby category at the International Toy Fair in Nuremberg, as voted by the retailers attending the fair.

Aqua Dragons allows children to bring aquatic beings to life by placing them into a water tank. This awakens them from cryptobiosis – a state of hibernation in egg form – and where they will start to hatch.

Over the course of these minature crustaceans’ six-month lifespan children can watch them swim, play, eat, communicate, reproduce and grow up to two centimetres in length.

Aqua Dragons will be distributed in Australia by Modern Brands. The product will launch next month at Toy Fair in Melbourne.